Strategies to Keep Animation Costs Down

Animation is expensive to create! However, here are some tips to keep costs down as low as possible without sacrificing the story or the storyline. Of course, keep in mind that what makes some animation sequences so amazing may also need to be sacrificed in order to save money. All examples courtesy of Fauquier ENT. 1. Leave the background plain and featureless. Creating a 3D background can add a lot to the cost of the animation. Here is a video showing a person walking in a featureless background room. 2. If you have a person in the animation, keep this individual as a featureless blue mannequin. Creating a realistic person with expressions and natural movements adds a lot to the cost of th

How to Write a Storyboard for Animation

When the decision is made to create an animation, the first step is to write a storyboard which describes in great detail the sequence of events from start to finish. In movie parlance, it is analogous to the "script." The storyboard is the foundation upon which the animator brings to life the words and images. As such, the better the storyboard, the easier the animation process becomes. Because the animator can not telepathically understand what you want, it is best that the client write the storyboard with as much detail as possible. The other benefit of writing your own storyboard is that you avoid having to pay someone else to write it up for you. This blog article attempts to explain ho

Why Bother Using Animation?

Pharmaceutical and other related medical companies are beginning to rely more and more on 3D presentation to explain how their products work. This visual communication tool can immediately capture an audience’s attention in a way that a verbal speech or article can not. Furthermore, 3D animations can help an individual more easily understand complex scientific topics (ie, mechanism of action animations). You can easily find a lot of companies who claim to specialize in this field, but without true depth of medical or scientific knowledge, the animation can misrepresent at best and at worst, negatively impact your product. For example, incorrect DNA structures depicting the left-handed type Z

What Happens When You Hire an Animator

Although others may follow a different path, the typical steps taken after hiring an animator is as follows: 1. Create a VERY detailed storyboard. The storyboard is basically making a cartoon that describes what the scene will look like, lighting, camera angle, camera zoom, and duration every single moment of the imagined animation from start to finish. For example, "At 0 seconds, start out showing the front of a woman's face filling the screen. The background is a light grey. Lighting is diffuse and even. Over the next 5 seconds, slowly zoom into the woman's face such that the nose fills 75% of the screen. Once zoomed in, over the next 3 seconds, turn the camera angle 30 degrees to the left

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